For our Spring/Summer 2012 "Safari" Shoot, we had to go wild: On an adventurous trip to South Africa. Helpful partnerships with photographer Neil Hermann from "Creative Photo Services" and the "Inverdoorn" safari lodge had been established before and everything was organized. At 4am in the morning, the team gathered in Cape Town: Photographer Neil and his assistant & wife Gabi, Stetson Europe, three models, David and Andrew and Marike, a stylist and a make-up artist. After a three hour drive, we arrived at the Inverdoorn Game Reserve: On time for sunrise and ready to start. The safari park was simply beautiful, extravagant housing and wide spaces of land. The only difficulty: It was June and it was winter, only a few days earlier, there was snow in the park! It was very cold and windy; however, the crew was highly motivated and professional. The weather was playing along...

Safaris form the heart of the Spring/Summer 2012 collection. Discover new animal habitats, delve into foreign cultures, imagine life in the glistening sun on the hot continent of Africa - Stetson interprets the „safari‰ inspiration and imagined African scenes into new styles. The designs, materials and colors reflect the safari environment: bleached by the sun, rugged, airy and light. Stetson offers vintage-washed cotton, cotton with parchment finish, dusty-like looks in cotton-viscose, antique goat leather, straw raffia in authentic beige, khaki, olive coloration and various earth tones. Safari also means the need for protection from the sun and dust: cotton with UV protection, hand-made protective glasses (goggles), long visor caps, neck protector caps and sun helmets complement outdoor forms and bucket hats with broad brims...