29.04.2025

FOREVER WILD

Danish chef and adventurer Brian Bojsen has always been drawn to nature — and draws inspiration from it in his new limited-edition cap.

A never-ending sense of adventure has been the guiding force of Wild Scandinavia’s Brian Bojsen’s life, from his time as a professional longboard surfer and photographer, through his career as a chef, restaurateur and TV host. These days, he’s focused on creating authentic Scandinavian dining experiences that are fueled by his three biggest passions: travel, the outdoors and open-fire cooking. “I value a great BBQ out in nature. Being in the woods and setting up my gear is the best feeling,” he says, “it’s a special vibe.”

Whatever the adventure, he’s rarely seen without his signature cap. “I started collecting Stetson caps a long time ago. They have great quality and I love their designs,” he says, “I’m very proud to have my second limited edition coming out.” The new limited edition cap will be available this April at Stetson stores and select retailers in Europe, as well as online at stetson.eu and Brian’s webshop, features an original design inspired by Bojsen’s love of the natural world and a bright orange tone. “It’s one of my favorite colors,” he says, “And if you´re out in nature, you need to be visible.”

Check out the cap & Brian's message here

 

#STETSONEUROPE

FOLLOW OUR ACCOUNTS AND BE PROVIDED WITH NEWS, INFORMATION AND INSPIRATION ABOUT OUR PRODUCTS.
London is looking rather sharp! The new Western hats bring a touch of the Wild West right to the heart of the city.
📍Visit here: 58 Neal St, London WC2H 9PA
#stetson #stetsoneurope

London is looking rather sharp! The new Western hats bring a touch of the Wild West right to the heart of the city.
📍Visit here: 58 Neal St, London WC2H 9PA
#stetson #stetsoneurope
...

Designed for the dreamers, adventurers, the music lovers. 
#stetson #stetsoneurope

Designed for the dreamers, adventurers, the music lovers.
#stetson #stetsoneurope
...

Riding into summer the Western way. 
Shot by:  @malinline 
#stetson #stetsoneurope

Riding into summer the Western way.
Shot by: @malinline
#stetson #stetsoneurope
...

Eyes beneath the brim, stories untold.
Shot by: @btphotographyuk 
#stetson #stetsoneurope

Eyes beneath the brim, stories untold.
Shot by: @btphotographyuk
#stetson #stetsoneurope
...

Hats on, game strong- Saddle up for iconic Western Headwear.
Shot by: @phthoog 
#stetson #stetsoneurope

Hats on, game strong- Saddle up for iconic Western Headwear.
Shot by: @phthoog
#stetson #stetsoneurope
...

Summer is here – and so is Albert.
Welcoming you with style and the perfect hat for the season.
Step into the Stetson Store Hamburg and let the season begin.

📍Hermannstraße 40, 20095 Hamburg.

Summer is here – and so is Albert.
Welcoming you with style and the perfect hat for the season.
Step into the Stetson Store Hamburg and let the season begin.

📍Hermannstraße 40, 20095 Hamburg.
...

Where the spirit is wild and the style is untamed.
Worn by: @lukas_matovcik 
Shot by @holla_valerie
 #stetson #stetsoneurope

Where the spirit is wild and the style is untamed.
Worn by: @lukas_matovcik
Shot by @holla_valerie
#stetson #stetsoneurope
...