Looking West
How Volbeat frontman Michael Poulsen’s love of American heritage style led to a new limited special edition cap.
From the time his dad introduced him to early American rock & roll and Hollywood westerns, Volbeat and Asinhell frontman Michael Poulsen has felt himself drawn to classic Americana. In many ways, it’s been the touchstone of his artistic inspiration and it continues to inform his choice of pick-up truck (a vintage Ford), electric guitar (a Gibson SG GT) and cowboy hat (a Stetson, purchased while on tour in Texas, naturally). He’s also a fan of another American heritage style, the trucker cap.
Frequently seen spotting a Stetson trucker cap between gigs, Poulsen has now collaborated on a special limited edition cap that is available at Stetson stores in Europe and online at www.stetson.eu.
Looking West
How Volbeat frontman Michael Poulsen’s love of American heritage style led to a new limited special edition cap.
From the time his dad introduced him to early American rock & roll and Hollywood westerns, Volbeat and Asinhell frontman Michael Poulsen has felt himself drawn to classic Americana. In many ways, it’s been the touchstone of his artistic inspiration and it continues to inform his choice of pick-up truck (a vintage Ford), electric guitar (a Gibson SG GT) and cowboy hat (a Stetson, purchased while on tour in Texas, naturally). He’s also a fan of another American heritage style, the trucker cap.
Frequently seen spotting a Stetson trucker cap between gigs, Poulsen has now collaborated on a special limited edition cap that is available at Stetson stores in Europe and online at www.stetson.eu.
STETSON ANNOUNCES LIMITED EDITION CAP WITH VOLBEAT’S MICHAEL POULSEN
Michael Poulsen, frontman for the multi-platinum Danish band Volbeat, has been a longtime Stetson fan—and now he’s put his own stamp on our signature aesthetic. The resulting limited edition collaboration will be available in Stetson stores and selected retailers in Europe and online at www.stetson.eu beginning July 22, 2024.
The cap features an exclusive graphic of the Stetson logo that’s inspired by the desert landscapes of the American West and features earthy brown, green and yellow tones that echo the band’s album artwork.
In the two decades since their formation, Volbeat has established themselves as one of the biggest global names in hard rock and heavy metal, selling millions of records, collecting billions of streams, selling out countless shows and comfortably sharing the stage with legends like Black Sabbath, Metallica and Slipknot.
Poulsen grew up inspired by the classic American rock ‘n’ roll and old Hollywood westerns his father introduced him to as a kid. He’s also been a fan of Stetson since the time he wrote the word “Stetson” in his toy cowboy hat as a child, going on to purchasing his first real Stetson cowboy hat during his first trip to the United States and frequently wearing the brand’s trucker caps between and even during gigs. He can even been seen sporting a Stetson trucker cap on the back of last year’s Impii Hora, the debut album by Michael’s other band, Asinhell.
The limited edition caps will be available at Stetson stores, selected retailers in Europe and online at stetson.eu.
Auction for a good cause: Stetson is delighted about international interest
As part of a charity initiative, Stetson Europe auctioned off three unique pieces that were created in collaboration with the French artist duo "The Feebles". Numerous bids were received for the hand-painted Stetson products until the auction ended on March 3, 2024.
Although the Stetson Fedora hat quickly emerged as the star of the auction, the Trucker Cap and the Hatteras also quickly found interested bidders. After an exciting auction finale, the final sum amounted to 872 euros.
Stetson was particularly pleased about the international interest, as the unique pieces will be going to three different countries - Germany, France and Italy. To make the auction a well-rounded affair, Friedrich W. Schneider GmbH & Co. KG - Stetson's European licensee - has decided to round up the donation amount to 1500 euros. The proceeds of the auction will benefit the organization "Aktion Deutschland Hilft". Aktion Deutschland Hilft is an association of renowned German relief organizations. In the event of major disasters and emergencies, they provide humanitarian aid abroad - together, quickly and in a coordinated manner. The alliance also helps with disaster preparedness. These aid projects help people to be better prepared for natural disasters and the consequences of climate change.
