The “Magnificent Seven” on Tour – experience the Stetson sculptures live!

To mark our 160th anniversary, Stetson continues its long tradition of artistic collaborations – this time with seven extraordinary wooden sculptures byGerman sculptor Johannes Hepp. The “Magnificent Seven” were first unveiled in October 2025 at the Stetson Store Berlin and are now going on a European tour.

The sculptures will be on display in our stores in Berlin, Hamburg, Frankfurt, Amsterdam, Lisbon, and London. Each location offers you the chance to experience the artworks exclusively on site for two weeks before they move on to their next destination.

Each of the seven figures embodies a distinct Stetson lifestyle – from the elegant cowboy and adventurous explorer to the stylish jazz musician or the sporty golfer. Every sculpture wears a hat that perfectly captures its character. Displayed beneath life‑sized Stetson hats, these unique figures become striking personalities that mirror the spirit of our brand.

With chainsaw, chisel, and remarkable precision, Johannes Hepp transforms solid blocks of linden wood into expressive sculptures full of emotion and presence. “Under every real Stetson hat,” says Hepp, “there’s a figure that could truly live that style. The hat becomes their roof — a place of shelter.”

We invite you to discover the “Magnificent Seven” up close — exclusively in our stores. Experience the connection between art, craftsmanship, and heritage, and celebrate with us 160 years of Stetson.

Find all tour dates and locations here:

Feb 2 – Feb 14      Stetson Store Berlin - Münzstraße 21, 10178 Berlin, Germany

Feb 23 – Mar 7     Stetson Store Hamburg - Hermannstraße 40, 20095 Hamburg, Germany

Mar 16 – Mar 28  Stetson Store Frankfurt - Kornmarkt 9, 60311 Frankfurt, Germany

Apr 6 – Apr 18      Stetson Store Amsterdam - Oude Hoogstraat 10, 1012 CE Amsterdam, Netherlands

Apr 27 – May 9     Stetson Store Lisbon - Rua Nova do Almada 84, 1200-289 Lisbon, Portugal

May 18 – May 30 Stetson Store London - 58 Neal Street, WC2H 9PA London, UK

SCRAPYARD SUCCESS STORY

How a trek through the trash inspired Airpaq’s stylish, sustainable backpacks—including a new limited edition Stetson collaboration and matching trucker cap.

Where others saw junk, Airpaq’s founders Adrian Goosses and Michael Widmann saw opportunity, literally in a junkyard. While working on a recycling project for their master’s program, they were struck by the number of automobiles—and by the number of things they could build from the cars’ different components.

One stood out in particular, the airbag. Struck by the high-quality and unique handfeel of the silicone-treated woven polyamide used to construct it, they thought, “Why not make a backpack out of it?” And thus the Airpaq was born.

In addition to the airbag, the Airpaq ingeniously incorporates another automobile safety feature, the seat belt, repurposing the woven polyamide belt portion into the backpack’s straps and the belt’s buckle, which closes the pack with a pleasing click. Their durable, waterproof, stylish creations became their master thesis, and soon after, their business.

Now, they’ve teamed up with Stetson for a special edition backpack, limited to 100, that features a custom two-tone grey color with an embroidered Stetson logo. It will be available, along with a matching 3D embroidered logo trucker cap Stetson created using Airpaq’s sustainable airbag material, at stetson.eu and select retail stores.

https://www.airpaq.de/