Notizia – Stetson Europe

19.08.2026

STETSON Store Caps – The Second Edition

The STETSON Store Caps return with a second edition. Created exclusively for our STETSON Stores, each cap is dedicated to its respective city, featuring an individual design while sharing the unmistakable character and craftsmanship of STETSON.

From Berlin to London, Lisbon and beyond, every edition reflects its own destination and adds another chapter to the collection. The STETSON Store Caps – Second Edition are available exclusively at the respective STETSON Stores and only in limited quantities.

Discover your city. Complete your collection.

Stetson Store Amsterdam

Stetson Store Berlin

Stetson Store Hamburg

Stetson Store Frankfurt

Stetson Store Lisbon

Stetson Store London

La Moka Express di Bialetti, con i suoi 90 anni di storia, ha rivoluzionato il mondo del caffè. Rendiamo omaggio al suo status di icona con l'edizione limitata Stetson x Bialetti Moka Induction 4.

Fondata nel 1919, Bialetti si affermò rapidamente come produttore di articoli in alluminio di alta qualità, ma nel 1933 cambiò per sempre il mondo del caffè inventando la Moka Express, una caffettiera dalle prestazioni elevate e di facile manutenzione. Questo iconico capolavoro da fornello ha rivoluzionato il modo di gustare il caffè a casa, grazie a un design elegante e compatto, tanto resistente quanto raffinato. Per celebrare l'iconico design della Moka, Stetson ha collaborato con Bialetti alla realizzazione della Moka Induction 4 in edizione limitata (un modello simile alla Express, ma adatto sia ai piani cottura tradizionali che a quelli a induzione).

Questa caffettiera elegante e leggera, con una capacità di 150 ml (pari a quattro caffè espresso o una tazza di caffè), è prodotta in una serie limitata di 1.000 esemplari; presenta pannelli neri con loghi personalizzati stampati a tampone e due pannelli grafici che raffigurano alcuni dei cappelli più celebri della storia ultracentenaria (160 anni) di Stetson. La Moka Induction è dotata di un'innovativa tecnologia della caldaia a doppio strato (acciaio all'esterno e lega di alluminio per uso alimentare all'interno), che garantisce prestazioni elevate. Il doppio strato della caldaia assicura una preparazione del caffè nel rispetto della migliore tradizione italiana e permette una distribuzione uniforme del calore, rendendola perfetta per l'utilizzo su tutti i piani cottura a induzione.

Espressione dell'impegno di entrambi i marchi verso una qualità artigianale d'eccellenza, la Stetson x Bialetti Moka Induction 4 è confezionata singolarmente e accompagnata da un certificato che attesta l'applicazione in Italia dei suoi elementi di design originali; sarà disponibile su Stetson.eu e presso rivenditori selezionati.

To mark our 160th anniversary, Stetson continues its long tradition of artistic collaborations – this time with seven extraordinary wooden sculptures byGerman sculptor Johannes Hepp. The “Magnificent Seven” were first unveiled in October 2025 at the Stetson Store Berlin and are now going on a European tour.

The sculptures will be on display in our stores in Berlin, Hamburg, Frankfurt, Amsterdam, Lisbon, and London. Each location offers you the chance to experience the artworks exclusively on site for two weeks before they move on to their next destination.

Each of the seven figures embodies a distinct Stetson lifestyle – from the elegant cowboy and adventurous explorer to the stylish jazz musician or the sporty golfer. Every sculpture wears a hat that perfectly captures its character. Displayed beneath life‑sized Stetson hats, these unique figures become striking personalities that mirror the spirit of our brand.

With chainsaw, chisel, and remarkable precision, Johannes Hepp transforms solid blocks of linden wood into expressive sculptures full of emotion and presence. “Under every real Stetson hat,” says Hepp, “there’s a figure that could truly live that style. The hat becomes their roof — a place of shelter.”

We invite you to discover the “Magnificent Seven” up close — exclusively in our stores. Experience the connection between art, craftsmanship, and heritage, and celebrate with us 160 years of Stetson.

Find all tour dates and locations here:

Feb 2 – Feb 14 Stetson Store Berlin - Münzstraße 21, 10178 Berlin, Germany

Feb 23 – Mar 7 Stetson Store Hamburg - Hermannstraße 40, 20095 Hamburg, Germany

Mar 16 – Mar 28 Stetson Store Frankfurt - Kornmarkt 9, 60311 Frankfurt, Germany

Apr 6 – Apr 18 Stetson Store Amsterdam - Oude Hoogstraat 10, 1012 CE Amsterdam, Netherlands

Apr 27 – May 9 Stetson Store Lisbon - Rua Nova do Almada 84, 1200-289 Lisbon, Portugal

May 18 – May 30 Stetson Store London - 58 Neal Street, WC2H 9PA London, UK

Sculptor Johannes Hepp talks about his craft, his cap of choice and his seven new sculptures that celebrate Stetson’s 160th anniversary

Using a chainsaw, a chisel and other tools, 38-year-old German sculptor Johannes Hepp infuses human emotion into blocks of linden wood—one chip at a time—to create human forms that, while not necessarily photorealistic, appear shockingly lifelike. Now, he’s bringing the Stetson lifestyle to life with this anniversary collection.

What draws you to working with wood?

I love wood as a material because you can work with it relatively quickly and it still has a certain resistance. Also, it’s renewable, I can heat with the leftovers and, of course, it smells very good.

Do you have a favorite wood?

I use different woods such as oak, cherry, cedar or poplar, but for me, the most beautiful to carve is linden wood, which I used for this project with Stetson. Even in the Middle Ages, figures were mostly carved from linden wood. It is beautifully soft, rarely tears and has a very beautiful color. It also has hardly any grain, which I like.

What was your idea behind the seven pieces you created for Stetson’s 160th anniversary?

The idea was to carve a figure that captured the lifestyle of each Stetson hat. Under each real Stetson, there is a small figure that could wear the hat. Also, the hat's size almost turns it into a home, or at least a shelter for the figures. I always see my Stetson hats as a kind of roof. They definitely offer me protection. The figures themselves appear so animated, one half expects them to open their mouths and speak. Perhaps not the cowboy. He looks like the strong, silent type. It is always a challenge to give the figures a soul and something of their own. Sometimes I keep picking them up and working on them until I am satisfied.

You mentioned your Stetson, what’s your preferred hat?

I’m definitely a fan of the trucker cap. I love the quality and the style. Do you wear it in the studio? That’s a pretty big chainsaw over there. [Laughing] Yes, safety glasses and above all my Stetson cap. The visor helps to keep a clear line of sight from all of the falling chips.