29.04.2025

FOREVER WILD

Danish chef and adventurer Brian Bojsen has always been drawn to nature — and draws inspiration from it in his new limited-edition cap.

A never-ending sense of adventure has been the guiding force of Wild Scandinavia’s Brian Bojsen’s life, from his time as a professional longboard surfer and photographer, through his career as a chef, restaurateur and TV host. These days, he’s focused on creating authentic Scandinavian dining experiences that are fueled by his three biggest passions: travel, the outdoors and open-fire cooking. “I value a great BBQ out in nature. Being in the woods and setting up my gear is the best feeling,” he says, “it’s a special vibe.”

Whatever the adventure, he’s rarely seen without his signature cap. “I started collecting Stetson caps a long time ago. They have great quality and I love their designs,” he says, “I’m very proud to have my second limited edition coming out.” The new limited edition cap will be available this April at Stetson stores and select retailers in Europe, as well as online at stetson.eu and Brian’s webshop, features an original design inspired by Bojsen’s love of the natural world and a bright orange tone. “It’s one of my favorite colors,” he says, “And if you´re out in nature, you need to be visible.”

Check out the cap & Brian's message here

 

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Turning up the volume on festival season. Here to make statements this summer.
#stetson #stetsoneurope

Turning up the volume on festival season. Here to make statements this summer.
#stetson #stetsoneurope
...

🎉 GIVEAWAY ALERT 🎉

To celebrate our Festival Collection, we‘re sending you and a friend to one of Germany‘s hottest Summer Events.

WIN 3 x 2 TICKETS TO THE SUMMERJAM FESTIVAL WEEKEND & CAMPING IN COLOGNE (JULY 4-6, 2025)!

How to enter:

✅ Follow @stetsoneurope 

✅ Like this post

✅ Comment below and tag the friend you‘d take with you!

Good luck!

Winners of @summerjam_festival_official will be announced on June 9, 2025. Open to residents of Germany, ages 18 and over. 

PS: while you‘re waiting Check out our Summer Festival Collection! Link in Bio.

*full terms and conditions can be found via the link in our bio.

🎉 GIVEAWAY ALERT 🎉

To celebrate our Festival Collection, we‘re sending you and a friend to one of Germany‘s hottest Summer Events.

WIN 3 x 2 TICKETS TO THE SUMMERJAM FESTIVAL WEEKEND & CAMPING IN COLOGNE (JULY 4-6, 2025)!

How to enter:

✅ Follow @stetsoneurope

✅ Like this post

✅ Comment below and tag the friend you‘d take with you!

Good luck!

Winners of @summerjam_festival_official will be announced on June 9, 2025. Open to residents of Germany, ages 18 and over.

PS: while you‘re waiting Check out our Summer Festival Collection! Link in Bio.

*full terms and conditions can be found via the link in our bio.
...

Desert sun, Western style. Living bold under the brim.
Modelled by: @tetefeder 
#stetson #stetsoneurope

Desert sun, Western style. Living bold under the brim.
Modelled by: @tetefeder
#stetson #stetsoneurope
...

London is looking rather sharp! The new Western hats bring a touch of the Wild West right to the heart of the city.
📍Visit here: 58 Neal St, London WC2H 9PA
#stetson #stetsoneurope

London is looking rather sharp! The new Western hats bring a touch of the Wild West right to the heart of the city.
📍Visit here: 58 Neal St, London WC2H 9PA
#stetson #stetsoneurope
...

Designed for the dreamers, adventurers, the music lovers. 
#stetson #stetsoneurope

Designed for the dreamers, adventurers, the music lovers.
#stetson #stetsoneurope
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Riding into summer the Western way. 
Shot by:  @malinline 
#stetson #stetsoneurope

Riding into summer the Western way.
Shot by: @malinline
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...

Eyes beneath the brim, stories untold.
Shot by: @btphotographyuk 
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Eyes beneath the brim, stories untold.
Shot by: @btphotographyuk
#stetson #stetsoneurope
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Hats on, game strong- Saddle up for iconic Western Headwear.
Shot by: @phthoog 
#stetson #stetsoneurope

Hats on, game strong- Saddle up for iconic Western Headwear.
Shot by: @phthoog
#stetson #stetsoneurope
...