FOREVER WILD
Danish chef and adventurer Brian Bojsen has always been drawn to nature — and draws inspiration from it in his new limited-edition cap.
A never-ending sense of adventure has been the guiding force of Wild Scandinavia’s Brian Bojsen’s life, from his time as a professional longboard surfer and photographer, through his career as a chef, restaurateur and TV host. These days, he’s focused on creating authentic Scandinavian dining experiences that are fueled by his three biggest passions: travel, the outdoors and open-fire cooking. “I value a great BBQ out in nature. Being in the woods and setting up my gear is the best feeling,” he says, “it’s a special vibe.”
Whatever the adventure, he’s rarely seen without his signature cap. “I started collecting Stetson caps a long time ago. They have great quality and I love their designs,” he says, “I’m very proud to have my second limited edition coming out.” The new limited edition cap will be available this April at Stetson stores and select retailers in Europe, as well as online at stetson.eu and Brian’s webshop, features an original design inspired by Bojsen’s love of the natural world and a bright orange tone. “It’s one of my favorite colors,” he says, “And if you´re out in nature, you need to be visible.”
Check out the cap & Brian's message here
FOREVER WILD
Danish chef and adventurer Brian Bojsen has always been drawn to nature — and draws inspiration from it in his new limited-edition cap.
A never-ending sense of adventure has been the guiding force of Wild Scandinavia’s Brian Bojsen’s life, from his time as a professional longboard surfer and photographer, through his career as a chef, restaurateur and TV host. These days, he’s focused on creating authentic Scandinavian dining experiences that are fueled by his three biggest passions: travel, the outdoors and open-fire cooking. “I value a great BBQ out in nature. Being in the woods and setting up my gear is the best feeling,” he says, “it’s a special vibe.”
Whatever the adventure, he’s rarely seen without his signature cap. “I started collecting Stetson caps a long time ago. They have great quality and I love their designs,” he says, “I’m very proud to have my second limited edition coming out.” The new limited edition cap will be available this April at Stetson stores and select retailers in Europe, as well as online at stetson.eu and Brian’s webshop, features an original design inspired by Bojsen’s love of the natural world and a bright orange tone. “It’s one of my favorite colors,” he says, “And if you´re out in nature, you need to be visible.”
Check out the cap & Brian's message here
Introducing the Special Edition Stetson Store City Trucker Caps
Stetson Store City Trucker Caps – A Collector’s Item For True Stetson Lovers Celebrate your city with our exclusive Stetson Store City Trucker Caps – individually designed for each store's location while united by a signature look. Whether you're a longtime Stetson fan or a collector searching for a unique piece, these Special-Edition caps are a must-have for every Stetson enthusiast. Exclusively available in-store only – find your city's edition at your nearest Stetson Store and complete your collection today!
Stetson Store Amsterdam Stetson Store Berlin Stetson Store Hamburg Stetson Store Frankfurt Stetson Store Lisbon Stetson Store London
Looking West
How Volbeat frontman Michael Poulsen’s love of American heritage style led to a new limited special edition cap.
From the time his dad introduced him to early American rock & roll and Hollywood westerns, Volbeat and Asinhell frontman Michael Poulsen has felt himself drawn to classic Americana. In many ways, it’s been the touchstone of his artistic inspiration and it continues to inform his choice of pick-up truck (a vintage Ford), electric guitar (a Gibson SG GT) and cowboy hat (a Stetson, purchased while on tour in Texas, naturally). He’s also a fan of another American heritage style, the trucker cap.
Frequently seen spotting a Stetson trucker cap between gigs, Poulsen has now collaborated on a special limited edition cap that is available at Stetson stores in Europe and online at www.stetson.eu.
