29.04.2025

FOREVER WILD

Danish chef and adventurer Brian Bojsen has always been drawn to nature — and draws inspiration from it in his new limited-edition cap.

A never-ending sense of adventure has been the guiding force of Wild Scandinavia’s Brian Bojsen’s life, from his time as a professional longboard surfer and photographer, through his career as a chef, restaurateur and TV host. These days, he’s focused on creating authentic Scandinavian dining experiences that are fueled by his three biggest passions: travel, the outdoors and open-fire cooking. “I value a great BBQ out in nature. Being in the woods and setting up my gear is the best feeling,” he says, “it’s a special vibe.”

Whatever the adventure, he’s rarely seen without his signature cap. “I started collecting Stetson caps a long time ago. They have great quality and I love their designs,” he says, “I’m very proud to have my second limited edition coming out.” The new limited edition cap will be available this April at Stetson stores and select retailers in Europe, as well as online at stetson.eu and Brian’s webshop, features an original design inspired by Bojsen’s love of the natural world and a bright orange tone. “It’s one of my favorite colors,” he says, “And if you´re out in nature, you need to be visible.”

Check out the cap & Brian's message here

 

#STETSONEUROPE

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Built to last, dressed to impress.
by: @thehumbledapper 
#stetson #stetsoneurope

Built to last, dressed to impress.
by: @thehumbledapper
#stetson #stetsoneurope
...

Sunshine, style and strong minds. 
The Stetson Store Berlin crew - proudly representing tradition and team spirit, the Stetson way. 
#stetson #stetsoneurope

Sunshine, style and strong minds.
The Stetson Store Berlin crew - proudly representing tradition and team spirit, the Stetson way.
#stetson #stetsoneurope
...

Power Blackout? No problem. Our glow-in-the-dark trucker cap keeps shining when the lights go out. Grab yours at the Stetson Store Lisbon! 
📍Rua Nova do Almada 84, 1200-289 Lisbon

Power Blackout? No problem. Our glow-in-the-dark trucker cap keeps shining when the lights go out. Grab yours at the Stetson Store Lisbon!
📍Rua Nova do Almada 84, 1200-289 Lisbon
...

STETSON x BRIAN BOJSEN inspired by the Wild, crafted for adventuourus individuals.
Model: @brian_bojsen 
#stetson #stetsoneurope

STETSON x BRIAN BOJSEN inspired by the Wild, crafted for adventuourus individuals.
Model: @brian_bojsen
#stetson #stetsoneurope
...

STETSON x BRIAN BOJSEN inspired by Bojsen‘s passion for the wild.

Model: @brian_bojsen 
#stetson #stetsoneurope

STETSON x BRIAN BOJSEN inspired by Bojsen‘s passion for the wild.

Model: @brian_bojsen
#stetson #stetsoneurope
...

STETSON x BRIAN BOJSEN 

A never-ending sense of adventure has been the guiding force of Wild Scandinavia‘s Brian Bojsen‘s life. 
The new limited-Edition Wild Scandinavian Mountain Cap is out now! 

#stetson #stetsoneurope

STETSON x BRIAN BOJSEN

A never-ending sense of adventure has been the guiding force of Wild Scandinavia‘s Brian Bojsen‘s life.
The new limited-Edition Wild Scandinavian Mountain Cap is out now!

#stetson #stetsoneurope
...

A good men's style doesn’t shout — it speaks through the details.
Styled by: @rufromthenorth 
#stetson #stetsoneurope

A good men`s style doesn’t shout — it speaks through the details.
Styled by: @rufromthenorth
#stetson #stetsoneurope
...

A true gentleman knows the power of a good hat.
Styled by: @chorengel 

#stetson #stetsoneurope

A true gentleman knows the power of a good hat.
Styled by: @chorengel

#stetson #stetsoneurope
...